What a Perm Really Is

A perm (short for permanent wave) is a chemical service that reshapes the hair’s internal structure to create lasting curl or wave.

The final result depends on:

  • Rod size and shape
  • Placement and direction
  • Hair length, density, and natural texture
  • Your styling preferences

Small rods create tighter curls, while larger rods create looser waves. The goal isn’t just curl — it’s control, balance, and wearability.

Types of Perms We Offer

Body Wave & Soft Curl Perms

Body waves use larger rods to create loose, natural-looking movement. They’re commonly chosen by clients who want to add volume to straight or fine hair that feels flat. Perms can also be used to soften or unify an existing curl pattern. When applied this way — to loosen tighter curls or create more consistent, relaxed movement — the result is often referred to as a soft curl perm.

Beach Wave Perms

Beach wave perms create relaxed, tousled waves that look effortless rather than uniform. Rod sizes and placement are customized, especially for longer hair, to keep the result natural and modern.

Tight & Spiral Perms

Spiral perms create more defined curls and ringlets. On longer hair, this results in cascading spirals. On shorter or medium-length hair, it can add dramatic volume and shape. Tight perms can also help naturally curly hair form more consistent coils.

Perms for Men

Perms are increasingly popular for men who want:

  • More texture or movement
  • Easier styling
  • Better shape through the top

Men’s perms are placed intentionally to suit the haircut, face shape, and hair density. We regularly work with fine and straight hair as well as naturally wavy textures, creating results that look current — not retro.

Leah S
★★★★★

Angie is so great! She listened to how I want my perm to look like and she delivered!! Highly recommend her!

Book a Perm Consultation in Castro Valley

If you’re considering a perm, the best first step is a consultation. You can book online, call 510-862-5525, or request an appointment and we’ll follow up with available dates and times. Give us a call at 510-862-5525 or book online.  Or we'll contact you...send us an appointment request and we'll get in touch with some date and time options.

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Will my perm look tight and old-fashioned?

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No, not unless that’s what you want. Modern perms are customized using rod size, placement, and technique to achieve natural-looking waves or curls.

How long does a salon perm last?

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Perm results are designed to be permanent, but results can vary. For some hair types, especially fine or very straight hair, the curl pattern may relax over time with washing and regular wear. While many clients enjoy long-lasting texture, others may notice the curl soften gradually. As hair grows in, new growth will always return in your natural texture. Your stylist will talk through what’s realistic for your hair type, how to get the most longevity, and when a future perm may be needed.

Can I get a perm if my hair is colored?

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Sometimes. This depends on your hair’s condition, color history, and the type of color used. A consultation is essential to determine safety.

Will a perm damage my hair?

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Any chemical service has the potential to cause damage if it’s done incorrectly or on hair that isn’t a good candidate. While at-home perm kits are widely available, they don’t account for differences in hair texture, density, previous color, or overall hair health. In the salon, your stylist evaluates your hair first, selects the appropriate solution and rod placement, and adjusts processing to protect the integrity of your hair. When performed professionally on suitable hair, a perm can be done safely and with far more predictable results.

Can a perm help my hair look fuller?

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Yes. Perms can add volume, lift, and visual density — especially helpful for fine or flat hair.

Is a perm a good option if I already have some wave or curl?

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Yes. A perm can help unify uneven curl patterns or give direction to hair that curls inconsistently.

Can a perm loosen tighter curls?

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Yes. A perm isn’t only used to create curls, it can also be used to soften an existing curl pattern. For clients with very tight curls, a perm can help create looser, more uniform curls and make detangling and styling easier. This approach is highly customized and depends on hair condition, natural curl pattern, and individual goals, which is why a consultation is important.

Are perms popular for young men?

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Yes. Perms have become increasingly popular with teens and young men, especially as a way to add texture and movement to straight or fine hair. Modern men’s perms are often paired with current haircuts like fades, tapers, and textured tops, creating styles that are easy to wear and style at home. Results are customized to avoid tight or dated curls and instead focus on natural-looking texture.

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