What is Sweet “The First” Smoothing Treatment?

Sweet The First is a professional in-salon smoothing system formulated with five amino acids that are naturally found in the body. Rather than coating the hair with heavy ingredients, Sweet works within the hair structure to improve softness, strength, and manageability.

The result is hair that feels:

  • Softer and smoother
  • Less frizzy and more predictable
  • Easier to style
  • Naturally shiny

Sweet does not permanently straighten hair and does not erase curl patterns.

Why Clients Choose Sweet

Gentle, customizable results. Sweet can be adjusted depending on whether you want to keep curls defined, soften waves, or wear smoother styles more easily.

Color-friendly timing. Hair can be colored or lightened the same day as your Sweet treatment, making it a great option to pair with color services.

No downtime. You can wash your hair immediately after your appointment.

Low odor, no fumes. Sweet is comfortable for both clients and stylists during application and heat styling.

Strengthens as it smooths. The amino-acid formula helps support hair integrity while improving texture.

Results typically last up to three months with proper at-home care.

Who Sweet Is Best For

Sweet is a great fit if you:

  • Want smoother hair without losing natural texture
  • Struggle with frizz or puffiness
  • Want easier styling and faster blow-dry time
  • Prefer a more subtle, low-commitment smoothing option
  • Want to combine smoothing with a color or lightening service

Things to Know Before Booking

  • Sweet works best on healthy, non-compromised hair
  • It is not ideal for gray hair, as it may slightly affect tone
  • Blonde or color-treated hair may require a toner afterward
  • Results are temporary and gradually fade

Your stylist will assess your hair and talk through expectations during your consultation.

What to Expect During Your Appointment

Your Sweet treatment includes:

  • A detailed consultation
  • A gentle clarifying cleanse
  • Application of the smoothing treatment
  • A conditioning masque
  • Blow-dry and finishing style

Depending on your goals, we may finish with a smooth blowout or incorporate flat-ironing for a sleeker look.

Book an appointment at Studio W Salon in Castro Valley

If you're ready for a smoothing treatment, use our online booking system or call us at 510-862-5525. Alternatively, you can send us an appointment request with a few suggested dates and times and we'll contact you with some options.

Frequently Asked Questions

How is Sweet different from a Brazilian Blowout?

«

Sweet is a gentler, amino-acid based smoothing treatment designed for softer results. Brazilian Blowout offers stronger smoothing and longer-lasting results. Sweet is ideal if you want subtle smoothing without changing your texture.

Will Sweet straighten my hair?

«

No. Sweet does not permanently straighten hair. Curls and waves remain, but often feel softer and easier to style.

Does Sweet work on all hair types?

«

Sweet works on many hair types, but it’s best suited for healthy hair. If your hair is heavily damaged, your stylist may recommend prep or an alternative service.

Is Sweet good for gray hair?

«

Sweet is generally not recommended for gray hair, as it may slightly alter the tone.

Is Sweet safe for color-treated or highlighted hair?

«

Yes. Sweet can be performed the same day as color or lightening services, which makes it a popular service pairing.